Hanson Executive Management
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About

HEM is a full service communications agency at the forefront of industry innovation and transformation.

We work across the following platforms:

  • Publicity + Public Relations
  • Branding + Communications
  • Strategy + Partnerships
  • Content + Digital

HEM was established in Albany in 2010 by its Director, Claire Hanson, and now boasts a growing client base and sound reputation. Claire’s international contacts, integrated approach and global framework offer considerable advantages to companies looking to expand their footprint into Asian markets and emerging economies. Maximising brand strength, HEM steers companies through market expansion to maximise potential.

HEM operates in a global business environment, servicing clients with marketing, advocacy, stakeholder engagement, corporate reputation, crisis management, events, PR counsel, branding and creative services.

HEM operates primarily in the corporate sector and is a member of the Public Relations Institute of Australia. We abide by the PRIA code of ethics. Sound, ethical communication underpins everything we do.

HEM is a member of the Albany Chamber of Commerce and Industry and is a proud sponsor of the Great Southern PIAF Festival Southern Lights Programme. HEM Director, Claire Hanson, is an Asia Literacy Ambassador.

Our World

Every industry is using technology to innovate and build brand advantage. Clients across all sectors are demanding content that can be used across platforms. HEM is an early adopter of the multi-platform approach whereby consumer engagement with client content is driven by cross-platform integrated communications strategies. HEM helps build brand advantage.

We create human connections to those we seek to persuade in order to cut through all the noise. The rise of new, organic and personal forms of communication binds people together with common values, perspectives, mutual interests and shared agendas. Corporations that embrace the new relationship economy emerge the winners. HEM helps them win the race.

Corporations must be seen and understood to be listening to their audiences so as to drive reputation and enhance authenticity, trustworthiness and believability. HEM helps them listen, hear and engage.

The most powerful and compelling stories will always be told. Narrative and trust are critical to the success of storytelling. HEM crafts stories that build trust.

Appropriate, relevant and interesting content is critical to communications strategy. HEM creates content to drive messages to key audiences.

Our Mission

HEM’s mission statement is Stand Out in a Sea of Sameness, reflecting upon the need for commercial operators to set themselves apart from their competitors, to differentiate their work from that performed by others and to ensure that their differences are communicated, understood and recognised.

HEM makes the best use of its creativity, success, vision, direction, technical proficiency, professionalism and influence to connect with, guide and interact with the corporate and business sectors, and the community.

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CONTACT HEM

Claire Hanson (Director)
Tel: (+61) 420 760 895
Email: claire@hansonexecutive.com.au

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